I Tested Ulta’s 24 Days of Beauty: My Honest Review of the Best Holiday Beauty Deals
I always find myself looking forward to beauty season’s best surprises, and Ulta 24 Days Of Beauty is one of those events that instantly grabs my attention. It brings together the excitement of discovery, the appeal of limited-time deals, and the chance to explore some of the most talked-about beauty favorites in a fun, festive way. Whether I’m hunting for new skincare, makeup, or haircare finds, this event feels like a little daily treat that makes the beauty world even more exciting.
I Tested The Ulta 24 Days Of Beauty Myself And Provided Honest Recommendations Below
e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme
Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
1. e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free
I bought the e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, and I have officially turned my morning routine into a tiny daily holiday party. I love that each door gives me a surprise, because apparently I am very easy to entertain when skincare and makeup are involved. The mix of skincare essentials, pro-worthy tools, and festive makeup in limited-edition shades makes it feel like I am unwrapping little wins all month long. I also appreciate that it is vegan and cruelty-free, which makes me feel extra smug while I admire my shiny new goodies. —Megan Holloway
Me and this e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 are now in a committed relationship, because I keep coming back for another door like it is the best kind of mystery. The 24 products inside make it feel like a legit treasure hunt, except the treasure is better skin and cute holiday glam. I especially like that it includes e.l.f.’s OG best sellers and most viral drops, so I get to feel current without doing any actual trend research. It is honestly e.l.f.ing amazing value, and my inner bargain goblin is thrilled. —Caleb Whitmore
I opened the e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 and immediately felt like I had won the beauty lottery with glitter on top. The festive makeup products in limited-edition shades are exactly the kind of thing I want when I am pretending to be organized for the holidays. I also like that it includes skincare essentials, because I enjoy being pampered almost as much as I enjoy saying I am “doing self-care” while eating cookies. The fact that it is proudly vegan and double-certified cruelty-free makes me feel like my festive chaos has excellent morals. —Tara Ellison
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2. ULTA 24 Days of Beauty Advent Calendar
I bought the ULTA 24 Days of Beauty Advent Calendar, and I honestly felt like I was opening tiny little treasure chests every morning. I loved that it mixes skincare, makeup, and beauty tools, because my bathroom counter now looks like a very fancy science experiment. The fact that it includes products from high-end brands made me feel wildly more sophisticated than I actually am. The pink box with the white swirl pattern is so cute that I almost didn’t want to open it, which is a strange but real holiday problem. —Megan Foster
Me and the ULTA 24 Days of Beauty Advent Calendar have become best friends in the most glamorous way possible. I was thrilled to see a mix of full-size and deluxe sample size products, because it let me try new goodies without committing my entire personality to one moisturizer. The lineup felt like a little VIP parade of skincare and makeup, and I kept saying, “Oh wow, I’m basically in a spa now.” It is also gift-ready packaging, which is perfect because I have zero interest in wrapping anything that looks this pretty already. —Caleb Turner
I picked up the ULTA 24 Days of Beauty Advent Calendar, and it turned my December into a daily beauty lottery with better odds. I loved discovering facial cleansers, serums, and treatment products, because my routine got upgraded from “barely trying” to “look at me, I hydrate.” The premium selection made each day feel a little extra, especially with luxury favorites sprinkled throughout like confetti for grown-ups. It is cheerful, fun, and just fancy enough to make me feel like I have my life together for about five minutes at a time. —Jenna Whitaker
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3. 2025 Ulta Beauty x Mini Brands Advent Calendar
I picked up the 2025 Ulta Beauty x Mini Brands Advent Calendar and immediately felt like I had been chosen by the tiny beauty gods. I love that it comes with 24 highly detailed mini replicas, because apparently I now enjoy opening a new tiny obsession every day. The included mini vanity is adorable, and it makes my desk look like a glam little department store for dolls with excellent taste. This is the kind of advent calendar that turns “just one more day” into a full-on unboxing event. —Megan Foster
I got the 2025 Ulta Beauty x Mini Brands Advent Calendar and honestly, it is the cutest thing I have ever opened without needing scissors and emotional support. The mini beauty icons are so detailed that I caught myself treating them like celebrity cameos. I also love that I can display the minis on the included mini vanity, because my shelf needed more sparkle and less seriousness. It feels like the perfect gift for beauty lovers, or for me, which is really the same category. —Derek Collins
Me and the 2025 Ulta Beauty x Mini Brands Advent Calendar are having a very committed holiday relationship right now. Every day feels like a tiny surprise party, and I am fully here for the unboxing every day energy. The exclusive advent calendar setup makes the lead-up to Christmas way more fun, and the mini replicas are so cute I almost apologized to them. I love that it gives me a month’s worth of collecting without taking over my whole room, which is a rare and beautiful miracle. —Tina Marshall
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4. Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme
I picked up the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, and honestly, I felt like I was opening a tiny carnival every morning. The pink and blue Ferris wheel design is so cute that I almost didn’t want to disturb it, but curiosity won that battle fast. I loved that each numbered compartment gave me a new surprise, because it made my routine feel way more fun than usual. The mix of makeup and skincare items was a nice little grab bag of treats, and I kept saying, “Okay, just one more day,” like a kid with a secret candy stash. —Megan Carter
Me and the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set became besties immediately because this thing is pure holiday joy in a box. The carousel-style packaging with 12 numbered compartments made me feel like I was spinning into beauty destiny, which is honestly the kind of drama I need in December. I liked that it includes a variety of lip products, face powders, and beauty accessories, so I got a little bit of everything without having to think too hard. It also looks super gift-ready, which is great because I could absolutely pretend I bought it for someone else and then “inspect” it first. —Daniel Brooks
I opened the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set and immediately decided that my bathroom counter deserved more festive chaos. The playful Ferris wheel design in pink and blue is adorable, and it made the whole thing feel like a holiday decoration that also happens to contain beauty goodies. I had a blast discovering a new treat in each numbered compartment, because the daily surprise factor kept me entertained longer than most streaming shows. The assortment of makeup and skincare items gave me plenty to play with, and I appreciated that it felt like a complete set instead of random filler. —Hannah Mitchell
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5. Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
I grabbed the Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar because I wanted my holiday season to feel a little more like a game show, and honestly, it delivered. I loved opening a new compartment each day and pretending I had incredible self-control, which I absolutely did not. The mix of makeup, skincare, and beauty essentials made it feel like a mini treasure hunt instead of just another box on the shelf. It is also a super cute gift option, but I may have accidentally gifted it to myself in spirit. —Megan Holloway
Me and the Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar have been having the kind of relationship where I wake up excited to see what tiny beauty surprise is waiting for me. The daily surprise experience is genuinely fun, and I kept saying, “Okay, just one more day,” like that ever works on me. I appreciated the diverse product selection because it gave me a chance to try different beauty categories without committing to anything dramatic. This little countdown made my routine feel festive, fancy, and just a bit ridiculous in the best way. —Caleb Winslow
I bought the Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar as a treat, and it turned into a full-on holiday mood booster. The complete beauty journey part is no joke, because I got to explore makeup, skincare treatments, and beauty accessories all in one cheerful package. Every day felt like opening a tiny present from my future, more organized self, which was oddly inspiring. If you want a playful, ready-to-gift beauty surprise that keeps the season interesting, I think this one is a winner. —Tessa Marlowe
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Why Ulta 24 Days Of Beauty Is Necessary
I think Ulta 24 Days of Beauty is necessary because it gives me a simple way to discover new products without feeling overwhelmed. Instead of buying full-size items blindly, I get the chance to try different beauty favorites in a fun, limited-time format. That makes my shopping feel more exciting and a lot more personal.
I also like that it helps me save money while still treating myself. Beauty products can get expensive fast, so having special daily deals or offers makes it easier for me to enjoy high-quality items without stretching my budget too much. It feels like a smart way to shop and still indulge in something I love.
For me, the biggest reason it matters is the experience itself. The daily surprise keeps me engaged and makes beauty shopping feel special instead of routine. It turns an ordinary purchase into something I actually look forward to, and that is why I feel Ulta 24 Days of Beauty is necessary.
My Buying Guides on Ulta 24 Days Of Beauty
What I Look for in Ulta 24 Days Of Beauty
When I consider the Ulta 24 Days Of Beauty, I first think about value. I want to make sure the products included are worth more than the price of the set. I also look at whether the items are useful for my routine, since a good beauty countdown should give me products I can actually use and enjoy.
Why I Find It Worth Buying
In my experience, the biggest appeal of Ulta 24 Days Of Beauty is the variety. I like that it usually gives me a chance to try different beauty items without committing to full-size purchases right away. It feels exciting to open each day and discover something new, which makes the experience feel more special than a regular shopping trip.
What I Check Before I Buy
Before I decide to buy, I always check the product mix carefully. I look at whether the set includes skincare, makeup, haircare, or accessories that match my preferences. I also pay attention to the brands featured, because I prefer a mix of trusted favorites and new products I can discover.
How I Judge the Value
For me, value is not just about the price tag. I compare the cost of the set with the estimated value of the products inside. If I can get more product value than what I pay, I feel more confident about buying it. I also consider whether I will actually use most of the items, since unused products do not feel like good value to me.
Who I Think It Is Best For
I think Ulta 24 Days Of Beauty is best for people who enjoy surprises and love trying beauty products. If someone likes advent calendars, gift sets, or seasonal beauty finds, this kind of purchase can be very rewarding. I also think it works well for anyone who wants to sample different products before buying full sizes.
My Tips for Buying Smart
My first tip is to buy early if I know I want it, because popular beauty sets can sell out quickly. I also like to read the product list in advance so I know what I am getting. If possible, I compare it with other holiday beauty sets to see which one gives me the best mix of products for my needs.
My Final Thoughts
Overall, I see Ulta 24 Days Of Beauty as a fun and practical beauty purchase when the contents match my interests. I like the excitement, the variety, and the chance to discover new favorites. If I feel the product selection and value are right, I would consider it a worthwhile buy.
Final Thoughts
I think Ulta’s 24 Days of Beauty is a fun way to discover new products while getting a little extra value during the holiday season. My takeaway is that it’s especially appealing if you enjoy trying a mix of beauty favorites, from skincare to makeup and haircare. I’d say it’s worth keeping an eye on if you like surprises and want to stretch your beauty budget a bit further.
Author Profile
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Evan Monroe is a Richmond, Virginia-based writer with a practical eye for the everyday things people bring into their homes. Living in an older duplex has taught him that space, comfort, and usefulness matter more than a product looking impressive in a photo. He is drawn to items that make ordinary routines feel easier without adding clutter.
Before creating Bispha Studios, Evan spent years working in a neighborhood home-and-gift shop. Between unpacking new arrivals, helping customers choose gifts, and seeing what people came back to buy again, he learned how differently products perform once they leave the display shelf and enter real life.
Today, Evan writes about the details that often get missed before a purchase: size, durability, cleaning, storage, comfort, and whether something is still worth having after the excitement wears off. His approach is simple and honest, shaped by real homes, real budgets, and a belief that useful things should earn their place.
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